Viewing Figures

Audiences for music video:

 

In this post I will be investigating (through secondary research) audience figures for music videos. I will be using the Broadcasters’AudiencesResearchBoard to ascertain how many people in Britain watch music video channels I will also be using YouTube and iTunes figures to see how many people watch / download music videos online.

 

Music Channel:	Hours watched per week:	Percentage of viewers:
4music	0.05	0.3%(60000)
Kiss TV	0.01	N/A
Viva	0.03	0.2%(40000)
MTV	0.02	0.1%(20000)
MagicTV	0.01	0.1%(20000)
TOTAL	0.12	0.6%(140,000)

 

 

 I think that the reason why the viewing figures for music channels on television are so low is because more and more people tend to/prefer to use sites such as YouTube as you can watch the video you want instantly instead of having to wait for the song to come on whilst watching television.

 

Top 10 music videos (UK): iTunes

 

iTunes list the following as the most downloaded:

 

1)      Happy – Pharrell Williams

2)      Dark Horse – Katy Perry feat. Juicy J

3)      Can’t Remember – Shakira feat. Rihanna

4)      Let it Go – Demi Lovato

5)      Timber – Pitbull feat. Ke$ha

6)      She Looks So Perfect -  5 Seconds of Summer

7)      Grown Woman – Beyoncé

8)      The Fox – Ylvis

9)      Say Something – A Great Big World feat. Christina Aguilera

10)  Shake – MercyMe

     

 

YouTube viewing figures:

1)      Happy – Pharrell Williams  (91,526,156)

2)      Dark Horse – Katy Perry feat. Juicy J (63,887,875)

3)      Can’t Remember – Shakira feat. Rihanna (171,691,964)

4)      Let it Go – Demi Lovato (89,814,217)

5)      Timber – Pitbull feat. Ke$ha(164,534,350)

6)      She Looks So Perfect -  5 Seconds of Summer (3,350,794)

7)      Grown Woman – Beyoncé (data not available)

8)      The Fox – Ylvis (375,227,996)

9)      Say Something – A Great Big World feat. Christina Aguilera (51,669,750)

10)  Shake – MercyMe (data not available)

 

 

This secondary research has been effective in informing me of the following with regards to music videos and how they are watched. Music videos are a very popular form of entertainment that millions of people enjoy watching. This is proven through the quantitative data of YouTube, for example the recent number 1 music video according to iTunes, Happy by Pharrell Williams has 91,526,156 views on YouTube showing how music videos are a very popular form of entertainment.

Overall watching music videos is popular amongst millions of people, however some ways to access them are more popular than others, and internet sites such as YouTube are more popular than television channels such as 4music. This is shown where single videos such as Can’t Remember by Shakira featuring Rihanna has 171,691,964 views on YouTube alone whereas music channels are not as popular, the total viewers of the five I researched per week came to 0.6% (140,000), even if this figure is multiplied by four (a month’s views or 560,000) the figures are still not close to the views of an individual video on YouTube. This shows that YouTube is a more popular form of accessing music videos because they can be accessed on demand, and people can choose to watch only the videos they want to watch, whereas viewers of music channels have to watch many other music videos whilst waiting to see the one they want to watch. On the whole, music videos are still a hugely popular form of entertainment.