Wednesday, 12 March 2014

Who is the target demographic and psychographic group for the music video Happy by Pharrell Williams?


Who is the target demographic and psychographic group for the music video Happy by Pharrell Williams?

I think that this music video is targeted at the demographic groups C1 and E the psychographic groups of mainstreamers, aspires and to a certain extent explorers, and the uses and gratifications are entertainment and personal identity for example:


 

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